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Privacy Policy

Last updated: May 31, 2026

Who We Are

Direct Leads, LLC ("we," "us," or "our") operates RealTimeLifeLeads.com, an online marketplace where licensed insurance agents purchase exclusive real-time life insurance leads. Our principal business address is 30 N Gould Street, Suite R, Sheridan, WY 82801. You may reach us at [email protected].

This Privacy Policy explains what personal information we collect from visitors and customers of RealTimeLifeLeads.com, how we use that information, and the choices available to you.

Information We Collect

We collect information in the following categories:

  • Account information - When you register, we collect your name, email address, and a hashed password.
  • Payment information - All payment processing is handled by Stripe, Inc. We receive a transaction confirmation and the last four digits of your card for reference; we do not store, transmit, or have access to your full card number, CVV, or bank account details.
  • Transaction data - Records of lead packages purchased, delivery timestamps, and support interactions tied to your account.
  • Usage data - IP address, browser type, operating system, pages visited, time on page, and referring URLs, collected via server logs and analytics tools.
  • Communications - Emails and messages you send us, including support tickets.

How We Use Your Information

We use collected information for the following purposes:

  • Creating and managing your account, including authentication.
  • Processing orders and fulfilling lead delivery to your registered phone and email.
  • Responding to support requests and communicating about your account.
  • Sending marketing emails about new products, promotions, or platform updates. You may opt out of marketing emails at any time by clicking "Unsubscribe" in any message or by emailing us.
  • Operating our CRM and internal business systems.
  • Improving the platform through aggregated usage analysis.
  • Meeting legal and regulatory obligations.

Data Sharing

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We share data only in the following circumstances:

  • Stripe - Payment data is shared with Stripe, Inc. to process transactions. Stripe's privacy practices are governed by their own privacy policy.
  • Service providers - We may share data with vendors that help us operate the platform, including email delivery providers, hosting companies, and analytics services. These vendors are bound by confidentiality obligations and may not use your data for any purpose other than providing services to us.
  • Legal requirements - We may disclose information when required by law, court order, or government authority.
  • Business transfer - If Direct Leads, LLC is acquired or merges with another entity, your information may be transferred as part of that transaction. We will provide notice before any transfer takes effect.

Cookies and Tracking

We use the following categories of cookies and tracking technologies:

  • Essential cookies - Required for the site to function, including session management and checkout flow. You cannot opt out of these without disabling the site entirely.
  • Analytics - Tools such as Google Analytics help us understand how visitors use the site. This data is aggregated and anonymized where possible.
  • Marketing measurement - Pixels from platforms such as Google and Meta allow us to measure the effectiveness of our advertising campaigns. These tools may set cookies or use device identifiers.

You can control non-essential cookies through your browser settings or a consent management tool if one is present on the site.

Data Retention

We retain personal information for as long as your account is active or as needed to provide services. If you request deletion of your account, we will remove or anonymize your personal data within 30 days of your request, except where we are required by law to retain certain records (for example, transaction records for tax purposes).

Data Security

We protect your data using HTTPS/TLS encryption in transit, access controls limiting who within our company can view personal data, and reputable hosting infrastructure with industry-standard security practices. No method of electronic transmission or storage is 100% secure, however, and we cannot guarantee absolute security.

Your Rights - California and Other States

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):

  • Right to know - You may request a summary of the categories and specific pieces of personal information we have collected about you.
  • Right to delete - You may request deletion of personal information we hold, subject to certain exceptions.
  • Right to opt out of sale - We do not sell personal information, so this right does not apply in our context.
  • Right to non-discrimination - We will not deny services or charge different prices because you exercised a privacy right.

To make a request, email [email protected] with subject line "Privacy Request." We will respond within 45 days. Residents of other states (Virginia, Colorado, Connecticut, and others) may have similar rights under applicable state law; we will honor verified requests in accordance with those laws.

Children's Privacy

RealTimeLifeLeads.com is a business-to-business platform intended solely for licensed insurance professionals. It is not directed to individuals under 18 years of age, and we do not knowingly collect personal information from minors. If we learn we have inadvertently collected such information, we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top and, where appropriate, notify registered users by email. Continued use of the platform after changes are posted constitutes acceptance of the updated policy.

Contact Us

Questions or concerns about this Privacy Policy? Reach us at:

Direct Leads, LLC
30 N Gould Street, Suite R
Sheridan, WY 82801
[email protected]